I submitted The Rabbit and the Owl on Steam Greenlight on March 11 at 2:03 pm, and it was greenlit today, March 24 at 8:29 am! In just under 2 weeks, there has been an outpouring of encouraging comments on the Greenlight page. I am overwhelmed at the response and feel even more inspired that the game is going in the right direction and that it will be something that people will really enjoy. My team and I will do our best to deliver an amazing game. Special thanks to Andrew Chen, the one and only artist on the game, and David Huff who solo composed the song on the trailer. They brought the game's vision to life in an audiovisual bliss!
Before going to sleep last night, I checked that we were #24 in the top 100 of games trying to be greenlit. That ranking seems to no longer show up after the game has been greenlit.
Here are the game's stats:
The "Avg. Top 50" stats surprised me. Even though we were #24, we couldn't meet the average on visitors or votes. My take is that this is the average over all games ever on Greenlight, which includes viewership that was much higher in Greenlight's past - and of course outliers and games which already had a sizable following before launching their campaign. The average top 50 stats feel misleading to state of the campaign - I feel that games are only compared to other games currently or recently on Greenlight otherwise we would not have had this rank.
Here are the views and votes over time:
As you can see, there is a major spike at the beginning of a campaign. In order to keep Greenlight fair, there are only 2 lists: recent submissions and your voting queue.
Games in recent submissions are listed in the order they were posted so that there is roughly equal exposure at any given time to games. I'm sure there's an optimal time during the week to post a game with the least amount of new games being posted so yours would stay on page 1 for the longest amount of time before inevitably being swept away to the later pages. This is probably where the majority of votes happen.
The voting queue recommends games based on what you've voted on or categories that you want to see, so this is the only way people on Steam will likely see your campaign as time goes on (excluding external sources). Maybe the game's campaign performance will affect how likely it will show up on someone's voting queue?
I think we got no more than 300 votes (being very optimistic on that) from friends and family and their friends and family. Since we had no presence or following before, I can only conclude that the vast majority of visitors and votes came from Steam itself.
That's it for now, time to do the Greenlight paperwork and continue hammering away at the game!